Similar Search Results

Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands

Torelli, Carlos J.; Rodas, Maria A. - 2024

Part I: Globally-Minded Marketing: The Big Picture -- Chapter 1: Globalization AND THE Forces Shaping THE Business … Context -- Chapter 2: Global Marketing VS. Globally-Minded Marketing -- Chapter 3: Environmental Analysis AND Market Entry … Marketing Plan -- Chapter 9: Crafting A Comprehensive Marketing Plan: Cultural Positioning AND Economic Foundations -- Chapter …

Persistent link: https://www.econbiz.de/10014463083

Motivation research in advertising and marketing

Smith, George Horsley - 1954

Persistent link: https://www.econbiz.de/10000674520

Rhetoric and marketing intourism websites through visual figures

Zakharova, Ganna - In: Revista internacional de turismo, empresa y territorio … 7 (2023) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10014382625

Consumer response to perceived value and generic advertising

Salois, Matthew J.; Reilly, Amber - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 17-30

Persistent link: https://www.econbiz.de/10010366787

The erasure of antagonisms between popular music and advertising

Eckhardt, Giana M.; Bradshaw, Alan - In: Marketing theory 14 (2014) 2, pp. 167-183

Persistent link: https://www.econbiz.de/10010462054

How does brand marketing work in advertising?

Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 3, pp. 230-231

Persistent link: https://www.econbiz.de/10011397032

Visual research methodologies, branding and magazine readerships

Trigoni, Mirsini - In: Journal of fashion marketing and management 20 (2016) 3, pp. 339-366

Persistent link: https://www.econbiz.de/10011594917

Super bowl XLVII TV advertising in the USA : male and female impressions among college students

Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36

watch the Super Bowl. Its popularity is driving marketing forces such as TV commercials, corporate sponsorship, publicity … Super Bowl Advertising among college students to determine what characteristics of the ads were significant what … chance of persuasion. Moreover, the likelihood of trying a product whose commercial was disappointing, not perceived to be …

Persistent link: https://www.econbiz.de/10011631620

How targeting affects customer search : a field experiment

Fong, Nathan M. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2353-2364

Persistent link: https://www.econbiz.de/10011729388

Relevance of soft-sell and hard-sell advertising appeals for global consumer cultural positioning

Butt, Irfan; Mukerji, Bhasker; Shareef, Mahmud Akhter - In: Journal of customer behaviour 16 (2017) 3, pp. 263-279

Persistent link: https://www.econbiz.de/10011843591