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Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 225-251

Persistent link: https://www.econbiz.de/10012179021

Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps

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Brand and masculinity archetypes as an innovative research approach for analyzing consumer preferences on masculinity in advertising

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The research aims to explore consumer perceptions of masculinity in advertising in an innovative approach. The authors … preference for when it comes to masculinity in advertising and that there are statistically significant differences between men …'s and women's preferences for masculinity's depiction in advertising. …

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Understanding East Asian consumers' responses to inclusive beauty products in advertising

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Born for marketing? : the effects of virtual versus human influencers on brand endorsement effectiveness : the role of advertising recognition

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Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology

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Product life-cycle : new products, quality, substitutes and advertising in the theatrical movie markets

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Erfolgsfaktorenforschung für die Werbung : bisherige Ansätze und deren Beurteilung

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