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Ways to implement effective product placement on YouTube

Koo, Wanmo - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-15

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Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing

Tabari, Saloomeh (ed.); Ding, Qing Shan (ed.) - 2024

virtual world, a conceptual perspective on virtual influencers and influencer marketing -- Chapter 8. Virtual world, fear of … missing out and its impact on impulsive buying -- Chapter 9. Virtual Influencers, the Future of Marketing and Branding … and trustworthy. This edited book examines this new era of marketing by focusing on the impact of employing celebrities …

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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship

Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610

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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment

Boerman, Sophie C.; Müller, Céline M. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 6-29

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How much can Saudi corporations benefit from cause-related marketing? : insights from exploring the charitable incentives of Saudi consumers

Alfayad, Fadye Saud - In: Journal of Islamic accounting and business research 13 (2022) 7, pp. 1038-1058

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Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands

Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; … - In: Psychology & marketing 40 (2023) 1, pp. 27-47

Persistent link: https://www.econbiz.de/10013465206

Evaluating the relative role of influencer marketing and celebrity endorsements in promotion of electric vehicles

Pankaj; Yadav, R. K. - In: Manthan : journal of commerce and management 10 (2023) 2, pp. 91-106

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How influencers' social media posts have an influence on audience engagement among young consumers

Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444

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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior

Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11

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Does your company have the right influencer? : influencer type and tourism brand personality

Zhang, Jin; Shao, Zhuoyan; Wang, Kui - In: Tourism management : research, policies, practice 107 (2025), pp. 1-11

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