This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of strategic economic interests of stakeholders, specifically, enterprise owners and hired managers, and consumers. The essence of marketing concept of management comes under...

The article analyses stages of formation and realisation of the motivation mechanism of strategic management, identifies importance and necessity of control of the mechanism as the means of optimisation and harmonisation. It analyses requirements to the control and identifies seven stages of...

One of the most important goals of an effective company is ensuring its adaptability under conditions of the changing external and internal environment. Solution of this problem is possible under condition of formation of an efficient system of strategic management and identification of objects...

In today's competitive markets, companies are shifting from a Product-centric to a Customer-centric view. The After-Sales (AS) service can become a key differentiator and a major profit source. Thus, after-sales cannot be considered simply a set of operative activities; rather it plays a...

The article describes key provisions of the methodical approach to revelation of dynamic capabilities of an enterprise and tracing their maturity. It systemises methodological grounds and clarifies main provisions of identification of dynamic capabilities of an enterprise in the context of the...

The article considers development of personnel from the point of view of its interdependence and interconnection with the strategy of personnel management, and also identifies its place in the system of strategic management of an enterprise. It offers to extend the existing classification of...

contact with local residents. Cultural tourists are in their traveling motivated by cultural-tourism resources including culture of a particular population and destination, their tradition, meeting different lifestyles, and visiting material cultural heritage … Within cultural tourism,...

In my research I am analyzing the Hungarian shared service market to disclose the directions of progress and the sources of impedimental factors. This paper introduces the role of human resources in Hungarian Shared Service Organizations to gain answers to questions such as why this sector...

Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature. In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism...

Small business management issues have long been ignored by management specialists. University studies related to the development stage of the strategic management have only emerged over the past decade as a new systematic approach of the small business management came into sight as regards this...