This paper reviews basic and emerging research trends on the moonshot phenomenon in the business world. It traces the emergence and development of the nuances for this construct, its relationships with the proclaimed corporate culture and some new attributes of management by objectives....

Paper aims to enrich readers understanding on Greek Telecommunication Industry, and more specifically on strategic decisions related with mergers and acquisitions. Even though mergers and acquisitions have long been studied in international level, the effects on market structure, on firms'...

The presented research was pursued within the framework of the Research Centre of Business Administration in The Bucharest University of Economic Studies, Romania. The research conducted for this paper is supposed to contribute to the wider academic discourse on the role of digital...

Despite the reunification of Germany more than 15 years ago, substantial differences remain between the regions that once comprised the market-driven West and the socialist, centrally planned East. Although today's Eastern German economy is less competitive than the Western German economy, there...

European beer markets are characterized by major changes that are forcing breweries to redesign their competitive strategies. In this paper, we analyze the changes in the German and Croatian brewing industries by referring to Porter's five forces model and generic strategies framework. The...