heterogeneity among a sample of small urban retail shops in Indonesia, and experimentally tests whether learning about the best … simply distributed to a randomly selected sample of shop owners and complemented with three experiential learning modules … coupled with experiential learning. On business performance, the study finds sizable and significant improvements as well, up …

Research on associative learning suggests that marketers can enhance consumer attitudes by repeatedly pairing their … as affect transfer. In this research, we combine the associative learning and the goal pursuit literatures to show that … cued to focus on favorability (vs. instrumentality). Contributions and implications for associative learning and brand …

for alternative and interdisciplinary learning, supporting practical engagement, critical thinking, and community … interaction for community participants. Drawing on the Education for Sustainable Development and transformative learning …