The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...

Teil I: Nachhaltiges Markenmanagement -- Teil II: Circular Economy und Nachhaltigkeitsstrategien -- Teil III: Purpose Branding und nachhaltige Kampagnen -- Teil IV: Nachhaltigkeit in Werbung und Marketing -- Teil V: Rechtliche Herausforderungen unter Compliance-Gesichtspunkten.

Chapter 1. Socio-Economic Systems as Complex Adaptive Systems -- Chapter 2. Theoretical Prism -- Chapter 3. Methodological Framework -- Chapter 4. Resource Agent Mapping of Healthcare and Pharmaceutical Systems -- Chapter 5. Hybrid SD and AB Simulation Experimentation for Policy Decision Making...

Purpose The paper analyses the strategic management strategies of UK Construction Contracting Firms (CCFs) and their impact on the industry, highlighting their fragmentation, high-risk, low-profit nature and low profit returns. It suggests proactive strategies for sustainable growth and explores...

Purpose The main purpose of this study is to present a new approach to managing process changes in uncertain conditions. The proposed approach is applied in one of the largest production companies in Turkey to manage the changes in their warehouse processes which formed after the merger....

Purpose The aim of this paper is to understand the importance of endomarketing in organizations and whether internal strategies are essential in the management of human capital. Especially, it is intended to understand what kind of policies is adopted in the organizations the authors are dealing...