Teil I: Nachhaltiges Markenmanagement -- Teil II: Circular Economy und Nachhaltigkeitsstrategien -- Teil III: Purpose Branding und nachhaltige Kampagnen -- Teil IV: Nachhaltigkeit in Werbung und Marketing -- Teil V: Rechtliche Herausforderungen unter Compliance-Gesichtspunkten.

Chapter 1. Socio-Economic Systems as Complex Adaptive Systems -- Chapter 2. Theoretical Prism -- Chapter 3. Methodological Framework -- Chapter 4. Resource Agent Mapping of Healthcare and Pharmaceutical Systems -- Chapter 5. Hybrid SD and AB Simulation Experimentation for Policy Decision Making...

Purpose The paper analyses the strategic management strategies of UK Construction Contracting Firms (CCFs) and their impact on the industry, highlighting their fragmentation, high-risk, low-profit nature and low profit returns. It suggests proactive strategies for sustainable growth and explores...

Purpose The main purpose of this study is to present a new approach to managing process changes in uncertain conditions. The proposed approach is applied in one of the largest production companies in Turkey to manage the changes in their warehouse processes which formed after the merger....

Purpose The aim of this paper is to understand the importance of endomarketing in organizations and whether internal strategies are essential in the management of human capital. Especially, it is intended to understand what kind of policies is adopted in the organizations the authors are dealing...

Purpose This research aims to examine the effects of corporate digital transformation on firm value, with a particular focus on the mediating roles played by cost leadership and differentiation strategies. Design/methodology/approach This study employs word frequency analysis to create corporate...

Purpose The aim of this study is to identify organisational capabilities (OC) for a successful digital transformation (DT) and associated structures of internal teams to orchestrate and support DT. Design/methodology/approach An explorative, qualitative study, comprising semi-structured...

Purpose This article addresses the role of communication processes in the formulation and implementation of strategic planning. It seeks to delineate a structured approach to define the contents of strategic conversations among internal stakeholders, to achieve actionable outcomes....