Saputri, Marheni Eka; Mulyaningsih, Hendrati - 2021
strategy, wherein value innovation has a critical position. This study aims at analyzing current value innovation in the … company, in which it is supposed to determine value innovation and identify value drivers. A mix-method approach is taken, by … area. In particular, the Kedai Digital has been creating 3 distinguished value innovation instead of playing in the red …