Taran, Yariv; Goduscheit, René Chester; Boer, Harry - In: Journal of business models : JOBM 7 (2019) 5, pp. 90-107
Purpose: Any business model innovation process involves a certain level of uncertainty, complexity and, in effect, risk … in business model innovation is not well understood. The objective of this paper is to investigate how the risk … associated with the innovativeness of a business model innovation, an organization's risk appetite, and its risk management …