Loch, Christoph H. (contributor); … - 2008 - First edition.
1. Managing new product development : an evolutionary framework / Christoph H. Loch and Stylianos Kavadias -- 2. Technology strategy / Arnoud De Meyer and Christoph H. Loch -- 3. Competitive positioning through new product development / Elie Ofek -- 4. Economic models of product family design...