Showing 31 - 40 of 89
Persistent link: https://www.econbiz.de/10006723158
Persistent link: https://www.econbiz.de/10006166542
Persistent link: https://www.econbiz.de/10006104771
Purpose – The purpose of this paper is to examine the evolution of marketing’s philosophical conversation over the past 120 years, focusing on the emergent meaning of the notion that marketing should become more “scientific”. Design/methodology/approach – This paper focuses on the US...
Persistent link: https://www.econbiz.de/10014873388
Persistent link: https://www.econbiz.de/10009617700
Persistent link: https://www.econbiz.de/10008261151
Persistent link: https://www.econbiz.de/10008265791
Persistent link: https://www.econbiz.de/10008090620
Persistent link: https://www.econbiz.de/10010057372
Persistent link: https://www.econbiz.de/10007209292