The present study develops and empirically tests a parsimonious new multiple-item scale to measure consumers' propensities to adopt new technologies. We show that a consumer's likelihood to embrace new technologies can reliably be measured by a 14-item index that combines assessments of...

A deeper understanding of cloud computing is required to accelerate its adoption and leverage its cost, performance, reliability, and security. However, information about the combined effect of factors influencing cloud computing adoption using traditional statistical methods is limited. Based...