Despite increasing popularity of social networking sites (SNSs) among customers, it is still unclear for many small-medium enterprises (SMEs) why they may need to embark on a presence on SNSs such as Facebook, and what are the opportunities and/or challenges of customer relationship management...

Purpose – The purpose of this paper is to investigate the distinct effects of different communication channels, particularly interpersonal networks, social media, and mass media on customer beliefs and usage intention in a mobile banking (MB) context. Design/methodology/approach – This study...

In this paper we compare a version of the individual-based “threshold model†of innovation diffusion (Valente 95) with an aggregate deterministic model that we constructed from it. The classical threshold model supposes that an individual adopts a behaviour according to a trade-off...

In this paper we propose a numerical approach for the solution of some optimalcontrol problems arising in the field of marketing decision models. Inparticular, we account for a specific innovation diffusion model. A numericalapproach may be useful to investigate some features of state variables...

We compare the individual-based \'threshold model\' of innovation diffusion in the version which has been studied by Young (1998), with an aggregate model we derived from it. This model allows us to formalise and test hypotheses on the influence of individual characteristics upon global...

Interest in construction industry (CI) innovation, particularly in information communication technology (ICT), has been steadily growing with the advent and widespread use of the Internet. However, despite its potential for delivering competitive advantage, many companies have failed to...

Moneyball (Lewis, 2003) is a book about baseball. The book describes how a small-market Major League Baseball team, the Oakland Athletics, has been able to compete with large-market teams by being innovative in a tradition-laden industry. However, when read through a business management lens,...

In this paper we propose a mathematical model with time delay to describe the process of the diffusion for a new technology. This model is suitable for modelling diffusion processes of all those technologies, such as technologies used for producing renewable energy, that require great initial...