Woo, Hongjoo; Kwon, Wi-Suk; Sadachar, Amrut; Tong, Zhenghao - In: Industrial Management & Data Systems 124 (2024) 3, pp. 1299-1325
Purpose When retail businesses, especially small businesses with greater vulnerability, could not meet consumers in person during the recent pandemic crisis, how did they adapt to the situation? This study examined how small business practitioners (SBPs’) perceptions, trust and adoption...