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Persistent link: https://ebvufind01.dmz1.zbw.eu/10010371255
The process model and theory of Diffusion of Innovations (DOI) and the new idea of how technology spreads in an organization are discussed. A comparison between DOI and the Relationship Marketing (RM) theory is examined. Managers who desire innovation or utilize RM theory for third-party change...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011140679
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010470253