While projectification of society has received attention in research, little has been done to exemplify underlying processes and actors involved. By applying institutional theory, we offer an explanatory avenue. Our explorative research advances the understanding of how project management...

We develop a conceptual understanding of when and how organizations respond to normative pressures. More precisely, we examine two main factors underlying the willingness and ability of organizations to respond to an issue: (1) issue salience, and (2) the cost-benefit analysis of resource...