Antoni, Marc; Nilsson‐Witell, Lars; Dahlgaard, Jens J. - In: International Journal of Quality & Reliability Management 22 (2005) 9, pp. 876-893
Purpose – Product development projects can be utilized to create not only new products or services but also competitively important capabilities on how to work with product development. The resulting capabilities can be, and often are, as important as the product itself. Although there is...