Cheng, Bilu; Hou, Siyu - In: Marketing Intelligence & Planning 42 (2024) 8, pp. 1433-1463
across various institutional factors in China, encompassing macro (regional economic development and product market …. Findings This study reveals that in China, the influence of brand equity on Tobin’s q isn’t significant. However, when … brand equity on Tobin’s q in China is more pronounced in regions with higher economic or product market development …