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How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market

Chow, Clement S.F.; Chow, Wing Chi; Leong, Weng I.; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 4, pp. 862-877

into emerging markets. The authors examine if this still holds true in the China market. The authors believe that the … products. Findings It was found that Western COO has a positive effect on the product perceived quality and price in the China …

Persistent link: https://www.econbiz.de/10015340926

How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement

Gao, Siyu; Shao, Bilin - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2744-2765

Purpose The purpose of this study is to investigate how consumer brand engagement (CBE) promotes brand love and eWOM within the influence of brand interactivity and consumer involvement, especially in the context of the smartphone industry and Chinese social media marketing. This study also...

Persistent link: https://www.econbiz.de/10015340954

Green branding in fast fashion: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception

Javed, Tahira; Mahmoud, Ali B.; Yang, Jun; Zhao, Xu - In: Corporate Communications: An International Journal 29 (2024) 6, pp. 915-934

the effect of social sustainability claims on green brand image and purchase intentions in China, considering China … China’s substantial role in shaping global fast-fashion production and its evolving environmental policies, this focus adds …

Persistent link: https://www.econbiz.de/10015341920

Does it pay to be angry in intercultural negotiations: depends on the power and personality orientation of the counterpart

Bertram, Steffen; Sharma, Revti Raman - In: Cross Cultural & Strategic Management 31 (2024) 4, pp. 708-724

.g. the USA) with their counterparts from high-status, high-power-distance countries (e.g. China). …

Persistent link: https://www.econbiz.de/10015341930

Financial misconduct and corporate innovation: evidence from China

Mbanyele, William; Wang, Fengrong - In: Chinese Management Studies 18 (2023) 4, pp. 1021-1046

Purpose This study aims to examine the real effects of financial misconduct on corporate innovation. Design/methodology/approach The authors use a sample of Chinese A-share listed firms from 2006 to 2017. This study uses several empirical strategies to deal with endogeneity concerns, including...

Persistent link: https://www.econbiz.de/10015342246

The longer, the farther? The internationalization of Chinese firms

Ma, Hanyang; Zou, Jingjie; Zou, Hailiang - In: Chinese Management Studies 18 (2024) 5, pp. 1514-1536

Purpose This study aims to explore the internationalization of multinational enterprises (MNEs) from China and aims to … internationalization and the export intensity of MNEs from China. The export intensity of MNEs from China increases during the initial …

Persistent link: https://www.econbiz.de/10015342262

The role of foreign MNEs in China’s twin transition: a study on the organization of green and digital innovation processes

Brueck, Chris - In: Competitiveness Review: An International Business Journal 34 (2024) 5, pp. 879-895

Purpose The purpose of this study is to shed light on the twin transition in China in the organization of innovation … executives from German multinationals with expertise in AI and GT development and organization of innovation processes in China … twin transition innovation processes in China and exploring the integration of multinational enterprises in cluster …

Persistent link: https://www.econbiz.de/10015342398

Employees go green: the roles of perceived CSR and intrinsic motivation

Tang, Huihui; Loi, Raymond; Lai, Si Weng - In: Evidence-based HRM: a Global Forum for Empirical Scholarship 12 (2023) 2, pp. 407-420

of different industries in southern China. Data were analyzed using PROCESS macro. Findings This study found that …

Persistent link: https://www.econbiz.de/10015342772

The impact of lookism on employment decisions: evidence from China

Niu, Yuanlu - In: Equality, Diversity and Inclusion: An International Journal 43 (2023) 2, pp. 188-210

Purpose The purpose of this study was to investigate the effect of a facial photo of female job applicants on employment decisions. Design/methodology/approach A laboratory or “controlled” experiment was conducted to examine the impacts of job applicants’ facial photos, job applicants'...

Persistent link: https://www.econbiz.de/10015343219

Alan Fox and the managerial “unitary” frame of reference in unionised companies: context, roots, elaboration and international applicability

Lyddon, Dave; Cao, Xuebing - In: Employee Relations: The International Journal 46 (2024) 6, pp. 1275-1289

societies such as China. Originality/value The use of Fox's neglected 1960s’ writings; tracking how Fox developed the unitary … applicability beyond the UK (with the USA as a historical example and China as a contemporary one). …

Persistent link: https://www.econbiz.de/10015343673