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Marketing issues for business-to-business firms entering emerging markets : an investigation among Italian companies in Eastern Europe
Cassia, Fabio; Magno, Francesca - In: International journal of emerging markets 10 (2015) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10011348530
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Conceptualising the application of relationship marketing orientation to the internal business environment
Pires, Guilherme; Cheung, Rachel Shuk Yee - 2012
Persistent link: https://www.econbiz.de/10011936717
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Effcts of knowledge management on client-vendor relationship quality : the mediating role of global mindset
Sharma, Revti Raman; Chadee, Doren; Roxas, Banjo - In: Journal of knowledge management 20 (2016) 6, pp. 1268-1281
Persistent link: https://www.econbiz.de/10011562851
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Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.; Dimitrova, Boryana V. - In: Journal of international marketing 22 (2014) 3, pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha; Meier, Fabian; Eggers, Felix; Bouncken, … - In: European journal of international management : EJIM 10 (2016) 2, pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
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Analysing the role of psychic distance on the export behaviour of Chilean service exporters
Nabi, Md. Noor Un; Torres Zapata, Isabel Edith - In: International journal of export marketing 2 (2018) 2, pp. 125-140
Persistent link: https://www.econbiz.de/10012041622
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The international market selection of Chinese SMEs : how institutional influence overrides psychic distance
Yan, Hongmin; Hu, Xiaowen; Liu, Yulong - In: International business review : the official journal of … 29 (2020) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10012303653
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Enabling and disenabling boundary conditions of export marketing assistance : an interdisciplinary framework
Faroque, Anisur Rahman; Torkkeli, Lasse; Mahmud, Hasan; … - In: Journal for global business advancement : JGBA 14 (2021) 2, pp. 263-283
Persistent link: https://www.econbiz.de/10012595082
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The determinants of export performance : perceived psychic distance and its antecedents
Demirağ, Fatma; Kayabaşı, Aydın - In: European business review 36 (2024) 2, pp. 225-248
Persistent link: https://www.econbiz.de/10014513335
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Leveraging (in)formal early-mover and diligent-follower advantage mechanisms to attain international niche market leadership : insights from Basque "hidden champions"
Kamp, Bart; Ruiz de Apodaca, Iñigo - In: Competitiveness review : CR 33 (2023) 6, pp. 1013-1045
Persistent link: https://www.econbiz.de/10014430144