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Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim (contributor) - 2008 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522520
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The globalization of markets
Levitt, Theodore - 2007
Persistent link: https://www.econbiz.de/10003555019
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Internationalization strategies for services : a retrospective
Grönroos, Christian - In: The journal of services marketing 30 (2016) 2, pp. 129-132
Persistent link: https://www.econbiz.de/10011486858
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How product attributes influence internationalization : a framework of domain- and culture-specificity
Fan, Terence Ping-ching; Tan, Alex Tai Loong - In: Management international review : mir ; journal of … 55 (2015) 1, pp. 523-76
Persistent link: https://www.econbiz.de/10010528711
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Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe; Dean, David L. - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
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Export marketing assistance and early internationalizing firm performance : does export commitment matter?
Faroque, Anisur R.; Takahashi, Yoshi - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 421-443
Persistent link: https://www.econbiz.de/10011381550
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Cultural distance and entry modes : implications for global expansion strategy
Gollnhofer, Johanna Franziska; Turkina, Ekaterina - In: Cross cultural management : an international journal 22 (2015) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10010518771
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Foreign market knowledge and SME's international performance : moderating effects of strategic intent and time-to-internationalization
Ciszewska-Mlinarič, Mariola - In: Entrepreneurial business and economics review : EBER 4 (2016) 4, pp. 51-66
Persistent link: https://www.econbiz.de/10011663880
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Leveraging domestic and foreign learning to develop marketing capabilities : the case of the Chinese company Goodbaby
Checchinato, Francesca; Hu, Lala; Perri, Alessandra; … - In: International journal of emerging markets 12 (2017) 3, pp. 637-655
Persistent link: https://www.econbiz.de/10011773901
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Exploring determinants of internationalisation : the case of late starters
Köhr, Christopher Karl; Malorgio, Giulio; Aragrande, … - In: International journal of wine business research : IJWBR 29 (2017) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10011750865