Purpose of the article: The aim is to verify the level of awareness of "born globals" companies among students of an economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would choose providing they had only 3 years since...

Chocolate is one of the most demanded and popular desserts on the world market. The Japanese market also offers a huge assortment of chocolate of any tastes, manufacturers, price category. Domestic enterprises compete not only with each other, but also with foreign major brands. Companies have...