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Eyes open and hands on : market knowledge and marketing capabilities in export markets
Hoque, Mohammad Tayeenul; Ahammad, Mohammad F.; Tzokas, … - In: International marketing review 39 (2022) 3, pp. 431-462
Persistent link: https://www.econbiz.de/10013396265
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Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana; Castro Aristizabal, Geovanny; … - In: Journal of global marketing 36 (2023) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
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Building a value-creating brand in internationalizing small and medium-sized enterprises
Chang, Hsing-Hua Stella; Fong, Cher Min; Chang, Min-Hua - In: International marketing review 41 (2024) 3/4, pp. 593-614
Persistent link: https://www.econbiz.de/10015057114
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Family Firms into International Markets : Research Trajectories and Empirical Insights on Entry Mode Decisions
Pongelli, Claudia - 2022
of family firm internationalization, this is an insightful read for scholars and students interested in family firms and …
Persistent link: https://www.econbiz.de/10013270848
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International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina - 2022
successful time-based internationalization process decisions for e-commerce firms. About the author Carolina Sinning worked at …
Persistent link: https://www.econbiz.de/10013270886
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How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw; Gabrielsson, Peter; Baumgarth, Carsten - In: Journal of world business : JWB 57 (2022) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
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Foreign market involvement, entry-mode learning potential and SME internationalization outcomes
Elbanna, Said; Hsieh, Linda; Child, John; Narooz, Rose; … - In: Management decision 62 (2024) 1, pp. 301-325
Persistent link: https://www.econbiz.de/10014465937
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Triadic multilevel psychic distance in firm internationalization
Safari, Aswo - In: International marketing review 41 (2024) 7, pp. 23-58
Persistent link: https://www.econbiz.de/10015202404
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Internationalisation of the company Amica's path to the culturally diverse markets
Bartosik-Purgat, Małgorzata; Jankowska-Brzóska, Alina; … - In: International business and culture : challenges in …, (pp. 111-128). 2024
Persistent link: https://www.econbiz.de/10015152840
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International business : competing in the global marketplace
Hill, Charles W. L. - 2009 - 7. ed.
Persistent link: https://www.econbiz.de/10003565023