Algumzi, Areej - In: Journal of risk and financial management : JRFM 15 (2022) 9, pp. 1-12
Saudi Arabia has proposed a new project, NEOM city, planned on the coast of the Red Sea with various unique and …. However, there are various risks and challenges associated with the project, the study of which is essential to effectively … design and implement marketing and promotional strategies. Considering the large scale and scope of the project, the purpose …