One of the most important trends that supporting the rise of institutional theory research is the increasing number of leading multinational enterprises headquartered in a greater number of countries. Although early international business studies focused on multinationals from the United States,...

Purpose – To consider why, although it does maintain a distinct presence, ethnography still remains very much on the fringes of international business (IB) studies. Methodology/Approach – This chapter involves a literature review comparing ethnography in IB studies with its position in the...

Structural equation modeling (SEM) is a powerful multivariate statistical technique that requires careful application. The use of SEM in international business research has substantially increased recently, necessitating a critical evaluation of its use in the field. Through an analysis of 148...

The 1980s and 1990s constituted a boom period for foreign direct investment. The opening of dozens of new nations to foreign direct investment and the associated confidence in these countries' long-term growth potential led more multinational firms from more countries to undertake investment of...