customers. To understand firms’ export strategies, we analyse new trade flows – new seller-buyer-product combinations – of …-wide (introducing new products) and going-deep (reaching new buyers for existing products), we find that the dominant margin of export … rate shock and show that going-deep is more pronounced as an export strategy when a firm’s effective market size is …

Why do export sales increasingly concentrate among a few "superstars"? This paper is the first to argue that the … digitalisation. As the competition structure in the internet era favours superstars, the focus of export-promotion strategies may … need to shift from supporting export entrepreneurship to enhancing the linkages between export superstars and domestic …