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Much of the evidence raising doubts about Expected Utility Theory (EUT) comes from experiments involving hypothetical … decisions. Most of the rest of the evidence comes from experiments where respondents are asked to make a large number of …
Persistent link: https://www.econbiz.de/10014087291
Significant difference between response to real and hypothetical valuation questions is often referred to as hypothetical bias. Some economists have had success with using "cheap talk" (which entails reading a script that explicitly highlights the hypothetical bias problem before participants...
Persistent link: https://www.econbiz.de/10014087642
This study adopts an internet-based experiment to investigate whether and how individual donors use nonprofit … organizations' financial and nonfinancial information when making their donation decisions. Using undergraduate students in the … nonfinancial information, such as nonprofit organizations' goals, outcomes, programs and missions, than financial information …
Persistent link: https://www.econbiz.de/10013103599
women lack confidence and are more methodical in their information processing and accumulation style. These factors … investments. However, the study suggests that men and women do not differ in their information processing and accumulation styles …
Persistent link: https://www.econbiz.de/10013104268
periods. A laboratory experiment shows that, consistent with our theory, outcomes in the Certain and Uncertain Demand …
Persistent link: https://www.econbiz.de/10014123587
experiments at leading online review platforms (Yelp.com and TripAdvisor.com), wherein each implemented a social network …
Persistent link: https://www.econbiz.de/10014124260
experiment that spans 29 retail booths and 116 salespeople at a major retailer. Each booth compensates salespeople using either a …
Persistent link: https://www.econbiz.de/10014125222
The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart objects, the traditional, human-centric conceptualization of consumer experience as consumers’ internal subjective responses to branded objects may...
Persistent link: https://www.econbiz.de/10014125276
endogeneity, we present a field experiment in which various forms of student work experience are randomly disclosed by more than …
Persistent link: https://www.econbiz.de/10014126373
This research examines the role of imagination difficulty on the evaluation of really new products (RNPs) in comparison to incrementally new products (INPs). We extend past research on accessibility utilizing an anticipatory approach where consumers look forward and generate mental images for...
Persistent link: https://www.econbiz.de/10014179026