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Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games

Xu, Zimu; Gonzalez-Serrano, Maria H.; Porreca, Rocco P.; … - In: Journal of business research : JBR 131 (2021), pp. 206-216

Persistent link: https://www.econbiz.de/10012545054

User perceptions of 3D online store designs : an experimental investigation

Krasonikolakis, Ioannis; Vrechopoulos, Adam; … - In: Information systems and e-business management : ISeB 19 (2021) 4, pp. 1221-1354

Persistent link: https://www.econbiz.de/10012703224

How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market

Chow, Clement S.F.; Chow, Wing Chi; Leong, Weng I.; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 4, pp. 862-877

degree of perceived hedonism associated with the product does matter and, therefore, conducted an experiment to test how this … objective. Design/methodology/approach A lab experiment with a 2 (COO: Western vs. Local) x 2 (Hedonism: High vs. Low) factorial … study used an experiment to investigate the different prominence of the COO effect on perceived quality and price in terms …

Persistent link: https://www.econbiz.de/10015340926

Performing design thinking virtually - a socio-cognitive view on virtual design thinking

Redlich, Beke Marie - 2020

Persistent link: https://www.econbiz.de/10012239265

Writing restaurant menu descriptions : the influence of word choice on consumer behavior

Behnke, Carl; Jung, Sean (Sangwon); Bai, Yunmei (Mabel) - 2024

Persistent link: https://www.econbiz.de/10015338772

Nudges increase choosing but decrease consuming : longitudinal studies of the decoy, default, and compromise effects

Polman, Evan; Maglio, Sam J. - In: Journal of consumer research : JCR ; an … 51 (2024) 3, pp. 542-551

Persistent link: https://www.econbiz.de/10015338591

How does rating specific features of an experience alter consumers' overall evaluations of that experience?

Mehr, Katie S.; Simmons, Joseph P. - In: Journal of consumer research : JCR ; an … 51 (2024) 4, pp. 739-760

Persistent link: https://www.econbiz.de/10015338607

Back to the present : how direction of mental time travel affects similarity and saving

Christensen, Katherine L.; Hershfield, Hal; Maglio, Sam J. - In: Journal of consumer research : JCR ; an … 51 (2024) 4, pp. 761-774

Persistent link: https://www.econbiz.de/10015338610

How numerical cognition explains ambiguity aversion

Lenkovskaya, Marina; Sweldens, Steven - In: Journal of consumer research : JCR ; an … 51 (2025) 6, pp. 1120-1143

Persistent link: https://www.econbiz.de/10015338652

Post-program Impacts of Transfer Programs on Child Development : Experimental Evidence from Bangladesh

Ahmed, Akhter U.; Hamadani, Jena; Hassan, Md. Zahidul; … - 2022

Evidence shows transfer programs can improve early childhood development (ECD). However, knowledge gaps remain on how short-term impacts on ECD evolve as children grow older, how program design features and context affect child development impacts over time, and through what pathways such...

Persistent link: https://www.econbiz.de/10013297573