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Are ad sequels effective? : field and experimental evidence on effectiveness and mechanisms

Chakrabarty, Patrali; Galande, Ashish S.; … - 2025

Persistent link: https://www.econbiz.de/10015396314

Effect of preroll ad choice on brand attitude and attitude toward the viewing experience

Newton, Joshua; Newton, Fiona Joy; Wong, Jimmy; … - 2025

Persistent link: https://www.econbiz.de/10015396317

When and why the pursuit of meaning increases charitable giving : the role of social connectivity

Givi, Julian; Grossman, Daniel M.; Ho, Cony M. - 2025

Persistent link: https://www.econbiz.de/10015396326

Do underlying risk preferences explain individuals' cognitive ability? : evidence from a sample of Pakistani students

Raheem, Mariam; Momina, Ain ul - In: The Lahore journal of economics 26 (2021) 1, pp. 85-122

Persistent link: https://www.econbiz.de/10015396387

Unequal pay, fairness perceptions, and work effort : experimental evidence from China

Galchenko, Valeria; Zubanov, Nick; Wong, Ho Lun; Zhou, Xiang - 2025

In a field experiment in China, we informed randomly selected workers that others received a higher wage for the same …, increased their output without reducing quality. Although we did not communicate reasons for the pay difference, a post-experiment …

Persistent link: https://www.econbiz.de/10015396122