Showing 125,361 - 125,370 of 125,720
supermarkets adopting it in competition with Promotional Pricing (PROMO). Conventional wisdom attributes this success either to … generally, the retailing issues addressed in this paper, the economic analysis of competition, and the empirical findings should …'s success by analyzing the competition between supermarkets through a game theoretic analysis of a market consisting of both …
Persistent link: https://www.econbiz.de/10008787873
competition for such customers tends to erode the effects of higher CRM efforts of an individual firm. When firms develop a … developments may not always be desirable, because sometimes these future benefits may lead to more intense competition and hence …
Persistent link: https://www.econbiz.de/10008787891
The existing marketing literature suggests that persuasive advertising elicits counteractions from competing manufacturers and consequently leads to wasteful cancellation of the advertising effects. Thus, persuasive advertising is widely perceived to be combative in nature. A series of...
Persistent link: https://www.econbiz.de/10008787897
-averse. Minimal warranties are created by the impact of consumer moral hazard and competition in the insurance after-market for the …
Persistent link: https://www.econbiz.de/10008787903
focus on the conventional retail sector. This paper is an effort toward modeling competition in the multiple … competition. Fourth, in contrast with the fixed location of the retail store that anchors its localized market power, the location … address direct and neighboring retail competition. The level of information disseminated by the direct marketer is shown to …
Persistent link: https://www.econbiz.de/10008787932
Past research reveals an extraordinary number and variety of transaction games, often with different rules. For example, buy and sell offers can be take-it-or-leave-it, irrevocable, of limited duration, negotiable, contingent on events, et cetera. The possible sets of rules seem endless. Past...
Persistent link: https://www.econbiz.de/10008787934
Two models of competition between high-end and low-end products benefiting the high-end firms are presented. One is a … quantity competition model, and the other is a price competition model with product differentiation. The key factor is the … who care little about product quality intensifies competition among the high-end firms. The existence of low-end firms …
Persistent link: https://www.econbiz.de/10008787945
The act of trading in a used car as partial payment for a new car resonates with practically all consumers. Such transactions are prevalent in many other durable goods markets, ranging from golf clubs to CT scanners. What roles do trade-ins play in these markets? What motivates the seller to set...
Persistent link: https://www.econbiz.de/10008787953
intensity of promotional competition. We also find that bundle discounts can be used as an effective defensive marketing tool to … prevent customer defection to the competition. …
Persistent link: https://www.econbiz.de/10008787970
A transaction cost approach is used to investigate a manufacturer's policy towards exclusive territory dealers who bootleg (sell across their assigned territories). We show that optimal enforcement policies will generally tolerate some level of bootlegging. This tolerance is a natural...
Persistent link: https://www.econbiz.de/10008787981