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The Length of Product Line in Distribution Channels

Liu, Yunchuan; Cui, Tony Haitao - In: Marketing Science 29 (2010) 3, pp. 474-482

This paper studies a manufacturer's optimal decisions on extending its product line when the manufacturer sells through either a centralized channel or a decentralized channel. We show that a manufacturer may provide a longer product line for consumers in a decentralized channel than in a...

Persistent link: https://www.econbiz.de/10008789796

Collaborating to Compete

Amaldoss, Wilfred; Meyer, Robert J.; Raju, Jagmohan S.; … - In: Marketing Science 19 (2000) 2, pp. 105-126

interalliance competition by nesting two independent intra-alliance games in a supergame in which the groups compete for a market …

Persistent link: https://www.econbiz.de/10008789801

Selling Formats for Search Goods

Wernerfelt, Birger - In: Marketing Science 13 (1994) 3, pp. 298-309

The paper offers a comparative analysis of different ways to sell products (selling formats) when buyers incur evaluation costs. Since these costs are sunk at the moment of trade, buyers may refrain from incurring them for fear of later opportunism on the part of sellers. It is found that the...

Persistent link: https://www.econbiz.de/10008789806

Product and Price Competition in a Two-Dimensional Vertical Differentiation Model

Vandenbosch, Mark B.; Weinberg, Charles B. - In: Marketing Science 14 (1995) 2, pp. 224-249

. Relaxing price competition through product differentiation. 3–13.], Moorthy [Moorthy, K. S. 1988. Product and price competition … in a Duopoly. (Spring) 141–168.]) is extended to two dimensions and an analysis of product and price competition is …

Persistent link: https://www.econbiz.de/10008789818

Vertical Strategic Interaction: Implications for Channel Pricing Strategy

Lee, Eunkyu; Staelin, Richard - In: Marketing Science 16 (1997) 3, pp. 185-207

. As such, the model allows for retailer product line pricing as well as manufacturer and retailer level competition. In …. Price competition in a channel structure with a common retailer. (Fall) 271–96.]). Unlike many other channel studies, most …

Persistent link: https://www.econbiz.de/10008789821

How Complex Do Movie Channel Contracts Need to Be?

Raut, Sumit; Swami, Sanjeev; Lee, Eunkyu; Weinberg, … - In: Marketing Science 27 (2008) 4, pp. 627-641

The motion picture industry is characterized by a dynamic market environment, limited shelf space and product category management, and consequently, complex channel contracts specifying the split of box office revenue between distributors and exhibitors. Although such a contracting practice...

Persistent link: https://www.econbiz.de/10008789835

Multiple Messages to Retain Retailers: Signaling New Product Demand

Desai, Preyas S. - In: Marketing Science 19 (2000) 4, pp. 381-389

-demand manufacturer's signaling strategy depends on three factors: the retailer's stocking costs, the intensity of retail competition, and … stocking costs are low or the advertising effectiveness is high. We then examine the effects of retail competition on the … manufacturer strategy. We find that the slotting allowance plays a more important role when the retail level competition is very …

Persistent link: https://www.econbiz.de/10008789851

Social status and crime

Arbak, Emrah - HAL - 2005

We consider a large population of agents choosing either to engage in a criminal activity or working. Individuals feel varying degrees of selfreproach if they commit criminal acts. In addition, they are concerned with their social status in society, based on others' perceptions of their values....

Persistent link: https://www.econbiz.de/10008791518

Social structure and reputation: the NASDAQ case study

Revest, Valérie; Guennif, Samira - HAL - 2005

In 1996, two investigations conducted by the Securities and Exchange Commission and the American Department of Justice reported non-competitive practices among market makers on the NASDAQ. These reports also mentioned the influence of the NASDAQ social structure on market makers' behaviours....

Persistent link: https://www.econbiz.de/10008793027

Can Wages Signal Kindness?

Arbak, Emrah; Kranich, Laurence - HAL - 2005

We model the interaction between an employer and a worker with interdependent preferences in a simple one-shot production process. In particular, we assume that the worker becomes kinder if she senses that her employer is an altruist. We assume that intentions are private information. Thus, the...

Persistent link: https://www.econbiz.de/10008793118