media marketing activities and brand equity positively affect the purchase intention of luxury brands, which is more … consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status … consumption on luxury brand purchase intentions in the Indian luxury market. 453 responses were obtained from the top four …

The main purpose of this paper is to empirically analyze the impact of excise tax on excisable goods consumption, brand … consumption of excisable goods. The findings show a positive relation between implementation of excise tax and customers' brand … market (UAE). This paper provides evidence supporting the impact of implementation of excise tax on the consumption, brand …

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put … forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There … households. This paper suggests that in Pakistan among the packaged milk brands there is no relationship between brand awareness …