evaluates different types of advertising in football industry and analyses football clubs and players as brands, their … negative attitude towards the sponsorship and advertising in the league. The purpose of sponsorship, which is brand awareness … attractiveness for the sponsors and seeks to understand their advantages in advertising. Also, it compares the influences of the …

digital manipulation and the process consumers engage in when evaluating the brands responsible for these advertisements. We … individuals have more favorable brand attitudes for retouched (vs. un-retouched) ads when retouching is disclosed (vs. undisclosed … brand more favorably. We replicate this effect and explore attractiveness-relevant products and type of disclosure as …

with higher system confidence are supposed to positively evaluate a brand if the brand as well as its advertising reflect … confidence in the process of the value reflected both in brand and in brand advertising affecting brand attitude. Finally … brand symbolism can function in adapting to the social system as well as human values. Based on previous research on human …

technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …

This paper shows that brand names feature a serious problem in English-Arabic translation. In order to highlight the … problem under discussion, the study explores the translation of some brand names in their original context of use. 20 audio … foreignization) that are followed in rendering brand names in audio-visual advertisements (Venuti, 2012). The researcher employed an …

Consumer goods industries tend to be dominated by a small number of nationally-branded goods. In many cases, brands are … survey the literature on the role of consumer branding and brand preferences in driving consumer demand. We also discuss the … incentives for firms to invest in and build brands on the supply side. Finally, we discuss the measurement of the economic value …