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The role of perceived surveillance and privacy cynicism in effects of multiple synced advertising exposures on brand attitude
Segijn, Claire M.; Kim, Eunah; Ooijen, Iris van - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 506-522
Persistent link: https://www.econbiz.de/10015191748
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A double-edged sword : the effect of brand self-regulatory messages on brand attitude in the U.S.
Park, Jihye; Unnava, Hanumantha Rao - In: The journal of brand management : an international journal 31 (2024) 5, pp. 482-501
Persistent link: https://www.econbiz.de/10015192434
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Brand embeddedness in advergames through brand-game congruence and brand prominence : a typology of ways to design a game around a brand
Joassard, Amélie; Capelli, Sonia - In: International journal of advertising : the review of … 43 (2024) 7, pp. 1149-1171
Persistent link: https://www.econbiz.de/10015194146
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Competing construals in advertising : the central role of feeling closer to the brand versus closer to other brand users
Bauer, Brittney C. - In: European journal of marketing 58 (2024) 10, pp. 2232-2264
Persistent link: https://www.econbiz.de/10015198412
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Impact of sex in luxury fashion advertisements on brand attractiveness and identification
Adomaitis, Alyssa Dana; Saiki, Diana; Severino, Juan … - In: Journal of fashion marketing and management 28 (2024) 3, pp. 426-443
Persistent link: https://www.econbiz.de/10015323557
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Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika; Dewani, Prem Prakash; Jaiswal, Anand Kumar - 2023
Persistent link: https://www.econbiz.de/10014387914
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Advertising stigmatized products : leverage social norms or break the stigma?
Srivastava, Arti; Nasa, Jayant; Satyavageeswaran, Prakash; … - In: Journal of business research : JBR 183 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015144109
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The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Lee, Yukyung; Lin, Carolyn A. - In: Corporate communications : an international journal 27 (2022) 2, pp. 388-403
Persistent link: https://www.econbiz.de/10013162819
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Effects of promotional-based advertising on brand associations
Clayton, Michael; Heo, Jun - In: The journal of product & brand management 20 (2011) 4, pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
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Impact of celebrity endorser's source credibility on attitude towards advertisements and brands
Bhatt, Nishith; Jayswal, Rachita M.; Patel, Jayesh D. - In: South Asian journal of management : SAJM 20 (2013) 4, pp. 74-95
Persistent link: https://www.econbiz.de/10010241930