This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

Economists have emphasized the role of dissipative advertising and price as signals of quality. Most works, however …&D efforts and therefore are both uncertain. I characterize the optimal separating marketing mix (price and advertising) when …), advertising appears to be necessary together with price to signal quality. Equilibrium profits depend on cost but not on quality …

We study commercialization of personal data through personalized advertising by a content platform. Content consumption …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

-labeling), published environmental reports and advertising can mislead them. As a result, the role of the NGO becomes both crucial and …

promotion, in a model where a seller employs informative advertising to launch a new product. We propose a fairly general … advertising technology for the study of three promotional strategies—mass, imperfectly targeted, and customer directed advertising … (CDA). We find that both the private and the social incentives to use distinct advertising strategies are aligned, and that …

for one third of all brands, statistical uncertainty provides the possibility that advertising may be valuable for a … larger number of brands if advertising is reduced at the margin …We estimate the distribution of television advertising elasticities and the distribution of the advertising return on …

's relationships with advertising, brands and mass media. If brands exist as cultural, ideological, and rhetorical objects, then … concepts, such as equity, strategy, and value. This chapter argues for an art historical imagination within advertising … - work alongside rhetorical processes in ways that often elude advertising research. Several new theoretical concepts …