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139
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date (oldest first)
191
Moderating role of
brand
familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
192
The impact of celebrity expertise on
advertising
effectiveness : the mediating role of celebrity
brand
fit
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
Saved in:
193
Positive effects of disruptive
advertising
on consumer preferences
Bell, Raoul
;
Buchner, Axel
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011844888
Saved in:
194
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
Saved in:
195
Mediation role of
brand
preference on bank
advertising
and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
196
How to develop
brand
attachment in various product categories?
Nashtaee, Mitra Shabani
;
Hanzaei, Kambiz Heidarzadeh
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10011796590
Saved in:
197
Impact of online
advertising
on adolescent's
brand
attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
198
Effect of game-interactivity and congruence on presence and
brand
attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
199
Do social advergames affect
brand
attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
200
The moderating roles of Chinese consumers' social system confidence on the effects of achievement values reflected in a
brand
and its
advertising
on
brand
attitudes
Choi, Nak Hwan
;
Chang, Chen
;
Kim, Min-Ji
- In:
Journal of international trade & commerce
13
(
2017
)
3
,
pp. 65-86
Persistent link: https://www.econbiz.de/10011798787
Saved in:
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