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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
Rhee, Eun Soo; Jung, Wan Seop - In: Journal of marketing communications 25 (2019) 6, pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
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Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan; Khan, Muhammad Babar; Shahab, Atif - In: The Lahore journal of business 8 (2019/2020) 2, pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
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The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa; Gierl, Heribert - In: Transfer : Zeitschrift für Kommunikation und … 66 (2020) 3, pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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The surprise effect of ambient ad on the path leading to purchase : testing the role of attitude toward the brand
Ozer, Serhat; Oyman, Mine; Ugurhan, Y. Zafer Can - In: Journal of marketing communications 26 (2020) 6, pp. 615-635
Persistent link: https://www.econbiz.de/10012263760
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Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook; Kim, Eunice; Chung, Yoo Jin - In: International journal of internet marketing and … 14 (2020) 3, pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
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Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude
Zhang, Hongxia; Zheng, Xiaoying; Zhang, Xuan - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653
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"Touching with heart, reasoning by truth!" : the impact of brand cues on mini-film advertising effect
Wu, Tung-Ju; Xu, Ting; Li, Qianqian; Yuan, Kuo-Shu - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1322-1350
Persistent link: https://www.econbiz.de/10012395659