Narrow search
Showing 231 - 240 of 275,845
Cover Image
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele - In: Journal of advertising research 61 (2021) 3, pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Cover Image
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Cover Image
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan; Wang, Ye; Qiao, Fei - In: Journal of global marketing 34 (2021) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Cover Image
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Cover Image
The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domest...
Neese, William T.; Foxx, William; Eppler, Dianne B. - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 114-128
Persistent link: https://www.econbiz.de/10012257887
Cover Image
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya; Jayasimha, K. R.; Sadh, Ashish; … - In: Journal of global marketing 33 (2020) 4, pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Cover Image
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung; Lee, Sungkyu; Lee, Jong-Ho; Taylor, … - In: International journal of advertising : the review of … 39 (2020) 6, pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Cover Image
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung; Luk, Ka Yi; Xia, Binfang; Xu, Nan; Yin, Xinzhu - In: International journal of advertising : the review of … 39 (2020) 6, pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Cover Image
Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori; Eguro, Yuka; Narisawa, Taichi; Nomura, Naoki - In: International journal of advertising : the review of … 39 (2020) 6, pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Cover Image
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili; Ko, Eunju; Kim, Sang Jin - In: International journal of advertising : the review of … 39 (2020) 6, pp. 858-887
Persistent link: https://www.econbiz.de/10012260280