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Generation Y, children born to baby‐boomers, is widely considered to be the next big generation. Businesses are therefore struggling to find ways to capture a piece of this market. Could cause‐related marketing be the answer? Employs an experimental design to examine how college‐age...
Persistent link: https://www.econbiz.de/10014803076
behaviour, increased competition and demographic variations. These are related to the individual’s motivation, experience and …
Persistent link: https://www.econbiz.de/10014803088
Considers the brand and store choice behaviour of grocery shoppers and explores relationships among consumer … characteristics, brand choice criteria and store selection criteria. A survey was carried out to collect data on demographic profiles … associations between brand and store preferences are identified and related to specific demographic characteristics of the …
Persistent link: https://www.econbiz.de/10014803098
The purpose of this paper is to assess the relative strengths and weaknesses of a mall as viewed by two shopper segments: those shoppers who prefer to shop there, versus those who favor a competitor mall. The importance‐performance technique is used in analyzing the data. Study results and...
Persistent link: https://www.econbiz.de/10014803102
Store layouts are important determinants of behaviour. A review of the academic and commercial literature suggests that the methodological and theoretical approaches have provided methods and approaches that are difficult for practitioners to adopt. This paper offers a robust theoretical...
Persistent link: https://www.econbiz.de/10014803106
Most research related to consumer choice of retailers emphasizes retailer attributes and/or consumer characteristics. Since many retail formats, including online retailing, have emerged in recent years, knowledge of how consumers select retail formats must be updated. A source of influence that...
Persistent link: https://www.econbiz.de/10014803112
Retail shopping establishments in the West have evolved through many different stages, in close association with Western lifestyles. The growth of supermarkets has been an important part of this trend, and in the 1980s, they were introduced in China. With their distinctive business environment,...
Persistent link: https://www.econbiz.de/10014803116
retail competition and consumer choice shifts the emphasis from changing patterns of retail provision towards a more …
Persistent link: https://www.econbiz.de/10014803118
Interest is increasing interest in the links between social exclusion and access to both grocery and retail stores. There is however little knowledge of the extent to which consumers lack convenient access to retail facilities. Data from 30,000 households from the 1999‐2000 Scottish household...
Persistent link: https://www.econbiz.de/10014803119
Reflecting the broader “cultural turn” in retail studies, recent surveys of do‐it‐yourself (DIY) consumers have emphasised human agency rather than economic constraints when explaining their motives for purchasing DIY products. The aim of this paper, however, is to evaluate critically...
Persistent link: https://www.econbiz.de/10014803134