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Wine labelling: is it time to break with tradition? A study of the moderating role of perceived risk

Celhay, Franck; Passebois, Juliette - In: International Journal of Wine Business Research 23 (2011) 4, pp. 318-337

acceptance of atypical designs is linked to the level of perceived risk at the moment of purchase. A brand that targets …

Persistent link: https://www.econbiz.de/10014814157

Testing congruency effects between origin and producer for wines

Spielmann, Nathalie; Babin, Barry - In: International Journal of Wine Business Research 23 (2011) 4, pp. 338-354

Purpose – The purpose of this paper is to look at congruence effects between region and origin of producer on wine evaluations, and review if and how these two features are evaluated together, to determine authenticity, quality and price perceptions. Is a French wine better because it is made...

Persistent link: https://www.econbiz.de/10014814158

Consumer liking of white wines: segmentation using self‐reported wine liking and wine knowledge

King, Ellena S.; Johnson, Trent E.; Bastian, Susan E.P.; … - In: International Journal of Wine Business Research 24 (2012) 1, pp. 33-46

Purpose – The purpose of this paper is to determine the degree to which wine consumers in South Australia have different liking for white wine styles, and to relate reported liking to wine knowledge and demographic differences. Design/methodology/approach – A group of 150 regular white wine...

Persistent link: https://www.econbiz.de/10014814163

The impact of environmental protection and hedonistic values on organic wine purchases in the US

Olsen, Janeen; Thach, Liz; Hemphill, Liz - In: International Journal of Wine Business Research 24 (2012) 1, pp. 47-67

Purpose – The purpose of this paper is to focus on one product category, organic wine, to provide a possible explanation for consumers' purchase behaviors regarding organic wine. Specifically, the authors consider the role of environmental protection and hedonistic values and their impact on...

Persistent link: https://www.econbiz.de/10014814164

A strategic investigation of the determinants of wine consumption in China

Camillo, Angelo A. - In: International Journal of Wine Business Research 24 (2012) 1, pp. 68-92

, to the ideal consumer, at the right time, in the right place”; and build brand loyalty. Social implications – The paper …

Persistent link: https://www.econbiz.de/10014814165

Sustained wine business as reflected by the international alcohol policy

Hoffmann, Dieter - In: International Journal of Wine Business Research 24 (2012) 2, pp. 134-145

Purpose – After a period of 20 years of successful growth in sales in the international wine business, the upcoming International Alcohol Policy is endangering the economic sustainability of the wine business. To reduce alcohol‐caused hazards and harm, the International Alcohol Policy...

Persistent link: https://www.econbiz.de/10014814168

The influence of gender on wine purchasing and consumption : An exploratory study across four nations

Forbes, Sharon L. - In: International Journal of Wine Business Research 24 (2012) 2, pp. 146-159

Purpose – The purpose of this paper is to investigate the purchasing behaviour of consumers across four nations and evaluate the influence that gender has on wine purchasing decisions. Design/methodology/approach – An interviewer‐administered questionnaire was used to examine the actual...

Persistent link: https://www.econbiz.de/10014814169

Reading between the vines: analyzing the readability of consumer brand wine web sites

Mills, Adam J.; Pitt, Leyland; Sattari, Setayesh - In: International Journal of Wine Business Research 24 (2012) 3, pp. 169-182

investigate the readability of consumer brand wine web sites, web site copy from the 20 most popular wine brands in the USA was …Purpose – Many audiences might view wine brand web sites as complex or unapproachable. Wine drinking is no longer a … socio‐economic backgrounds. In order to communicate effectively with newer consumer demographics, wine brand web sites must …

Persistent link: https://www.econbiz.de/10014814170

Trust building in wine blogs: a content analysis

Doyle, James D.; Heslop, Louise A.; Ramirez, Alex; … - In: International Journal of Wine Business Research 24 (2012) 3, pp. 196-218

Purpose – The purpose of this paper is to identify trust‐building signals and signaling patterns of commercial and non‐commercial wine bloggers within a trustworthiness framework and assess prominence of balanced versus unbalanced resource‐based or compensatory approaches for the...

Persistent link: https://www.econbiz.de/10014814172

Subjective knowledge, product attributes and consideration set: a wine application

Viot, Catherine - In: International Journal of Wine Business Research 24 (2012) 3, pp. 219-248

Purpose – The purpose of this paper is to show that consumers' expertise of a product influences the number of attributes considered as important, the importance given to the attributes as well as the size and the content of the consideration set (CS). Design/methodology/approach – A...

Persistent link: https://www.econbiz.de/10014814173