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Relevant attributes of Portuguese wines: matching regions and consumer's involvement level

Fernandes Ferreira Madureira, Teresa C.; Simões de … - In: International Journal of Wine Business Research 25 (2013) 1, pp. 75-86

the process of choosing a wine. Label/back label, price, bottle, brand, and wine varieties are also important clues …

Persistent link: https://www.econbiz.de/10014814181

Buying a product for an anticipated consumption situation : Observation of high-and low-involved wine buyers in a retail store

Hirche, Martin; Bruwer, Johan - In: International Journal of Wine Business Research 26 (2014) 4, pp. 295-318

important role in retailing, this study finds that the importance of grape variety, the origin of the wine, the brand, the …

Persistent link: https://www.econbiz.de/10014814227

Using push-pull winescape attributes to model Australian wine tourist segmentation

Quintal, Vanessa; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: International Journal of Wine Business Research 29 (2017) 4, pp. 346-372

Purpose The study aims to introduce a comprehensive segmentation instrument that incorporates the push–pull winescape attributes, providing a new perspective of the wine tourist profile and explaining their behavioural intentions in the Australian winescape. Design/methodology/approach A...

Persistent link: https://www.econbiz.de/10014814233

A fine wine instrument – an alternative for segmenting the Australian wine market

Johnson, Trent E.; Bastian, Susan E.P. - In: International Journal of Wine Business Research 27 (2015) 3, pp. 182-202

Purpose – The purpose of the study was to devise an instrument, labelled the Fine Wine Instrument (FWI), to measure the fine wine behaviour of respondents and then use that base to segment the consumer sample. The behaviour of those respondents who scored highly on the FWI was examined in...

Persistent link: https://www.econbiz.de/10014814289

The relationship between involvement, destination emotions and place attachment in the Porto wine cellars

Santos, Vasco Ribeiro; Ramos, Paulo; Almeida, Nuno - In: International Journal of Wine Business Research 29 (2017) 4, pp. 401-415

proposed model that will support the efforts for wine tourism theory and practice, such as brand positioning strategies and …

Persistent link: https://www.econbiz.de/10014814298

Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

Bruwer, Johan; Buller, Courtney; John Saliba, Anthony; … - In: International Journal of Wine Business Research 26 (2014) 2, pp. 97-119

brands and how this affects purchasing behaviour. Design/methodology/approach – A multi-dimensional COO brand loyalty scale … moderate levels of COO brand loyalty, with high levels of satisfaction, moderate-high levels of inertia and price sensitivity … respondents exhibited true COO brand loyalty. The conceptual definition of COO wine brand loyalty proved to be sound with a high …

Persistent link: https://www.econbiz.de/10014814309

Region-of-origin (ROO) certification as marketing strategy in the South African wine market

A. Engelbrecht, Josias; Herbst, Frikkie; Bruwer, Johan - In: International Journal of Wine Business Research 26 (2014) 2, pp. 139-162

Purpose – This purpose of the study was to examine the relevance of the presence of geographical information, specifically the certification of region of origin (ROO) on the wine label, in the consumer’s wine purchase decision. In addition, the research investigated how the relevance of ROO...

Persistent link: https://www.econbiz.de/10014814310

Sociodemographic determinants of the probability of wine consumption in Tenerife (Canary Islands)

Rodríguez-Donate, M. Carolina; Romero-Rodríguez, … - In: International Journal of Wine Business Research 29 (2017) 3, pp. 316-334

Purpose The Spanish wine sector has gained ever greater relevance not only in economic terms but also from a social and environmental perspective. One Spanish region with a deeply rooted history of growing and producing wine is the Canary Islands, and specifically the island of Tenerife. The...

Persistent link: https://www.econbiz.de/10014814338

Motivations of wine travelers in rural Northeast Iowa

Grybovych, Oksana; Lankford, Jill; Lankford, Samuel - In: International Journal of Wine Business Research 25 (2013) 4, pp. 285-309

Purpose – The purpose of this exploratory consumer research study was to examine demographic and behavioral characteristics and motivations of wine travelers on the recently established Iowa Wine Trail in rural Northeast Iowa. An array of data on visitor lifestyles, interests, attitudes and...

Persistent link: https://www.econbiz.de/10014814362

Variety seeking by wine consumers in the southern states of the US

Olsen, Janeen E.; Atkin, Tom; Thach, Liz; Cuellar, Steve S. - In: International Journal of Wine Business Research 27 (2015) 4, pp. 260-280

results provide implications for wine marketers targeting high variety-seeking consumers, including offering wine brands with … wine marketers attempting to introduce new products and build brand loyalty. …

Persistent link: https://www.econbiz.de/10014814390