The idea of this research is to combine the influence of personal brand with business needs. This article is a personal … brand's analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on … sensations in the social network Instagram. The aim of this research is to determine the influence of a personal brand on the …

-expressive brands towards brand love, brand advocacy through word of mouth, and brand advocacy acceptance, in the social media context … (inner self) and self-expressive brands (social self) have a positive effect to brand love. Brand love has a positive effect … on brand advocacy through word of mouth and brand advocacy acceptance. The results also show that self-expressive brands …

. The purchase and brand loyalty FMCG products with their advertising endorser in television.Methodology/Technique – This …Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in … like the product so that brand loyalty will be achieved. If a customer has made a purchase decision, and loyal to a brand …

Purpose of the article: To review recent research into the connection between brand archetypes and masculinity … archetypes in advertising and assess them from a consumer engagement perspective. The study focused primarily on two main … questions. The first was to find out which brand archetypes and masculinity archetypes are the most common in advertisements …

the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not …

the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not …

rationalizing quality-equivalent line extensions. Under competition, both average quality and market coverage are (weakly) higher … but monopoly can yield higher welfare than competition. …

the dynamics of advertising resulting from its role in the accumulation of goodwill for a product or a brand. …This chapter proposes an analysis of the role of advertising in the transmission of information in markets. It also … describes how the economic analysis of informative advertising provides a satisfactory account of advertising practices and …

image-concerned consumers buy excessive quality instead. Monopoly may therefore yield higher welfare than competition …