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question. This article outlines the relevance of data for competition on the various sub-markets of online advertising and … effects emanate overall from behavior-based advertising, competition authorities must pay particular attention to any measures …Data being the lubricant of any interest-based advertising, control over access to data has become a central …
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-setting game with heterogeneous consumers and two firms that produce different brands. Some consumers prefer one brand, others …This paper studies the impact of competition on the benefits of advance selling. I construct a two-period price … prefer the other brand. Consumers derive common value from their preferred brand, but they differ in how strongly they …
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most cases these publications accept advertising from the very firms whose products they review, raising the possibility … major U.S. wine publications only Wine Spectator accepts advertising. Using ratings from Wine Advocate to proxy for quality … Spectator is no more likely to bestow awards upon advertisers. I conclude that while advertising may influence ratings on the …
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