competitor. When the sender's loss from competition is small, the optimal policy features hype cycles: the sender first … information later. Hype cycles are more severe in stagnant industries and with higher threat of competition, and arise in …

advertising may affect consumer perferences. We illustrate the implications of our theory - an contrast with results from models … of informative advertising - by analysing the relationship between the degree of product differentiation and equilibrium … levels of advertising. The analysis suggests that an positive relationship between equilibrium levels of advertising and …

Programmers can distribute new software to online users either for a fee as shareware or bundle it with advertising …

We analyzed the market for indivisible, pure status goods. Firms produce and sell different brands of pure status goods … brands. Under constant tax rates, a monopoly sells different brands to social classes of equal measure, while in contestable …, while a monopoly faces an adequate flat tax rate to all brands. In contrast with extant literature, subsidies may be …

We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a … firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We … study the matching process between transferable brand capital and core productivity, which can be inefficient with …