This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers … that the demand-enhancing effect of persuasive advertising varies across consumers and increases in the average degree of … conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than …

value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising …The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share …) of the brands of global companies - leaders in market capitalization of shares, as well as to determine the …