, changes in misinformation and/or an MQS make price competition between firms more or less serious, causing changes in price …

design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also … suggest a new taxonomy of advertising, distinguishing between hype, which shifts demand, and real information, which rotates …

, the monopolist compares the potential direct revenues from consumers with lost advertising revenues from not … intermediating those consumers to advertisers. If the option is introduced, the media firm increases advertising quantity to make the … or decrease. Perhaps surprisingly, more annoying advertisements may lead to an increase in advertising quantity. …

consumers. In such markets, we show that firms will engage in advertising competition in order to convince consumers of their …This paper studies advertising in vertically differentiated product markets with positive consumption externalities. In … incentive to advertise. If it is not the brand to provide the greater consumption externality it will have very low market share …

affected by advertising. This paper analyzes media market competition in a duopoly framework. There exist symmetric and … advertising positively. If their valuation is negative only symmetric equilibria exist. Regulations limiting price competition …

Regulation of television advertising typically covers both the time devoted to commercials and restrictions on the … restrictions (advertising caps) may improve welfare when advertising is overprovided in the market system. Even then, such caps may … (including the direct benefit to viewers). Restricting advertising of particular products (such as cigarettes) likely reflects …

product and signals product quality using both price and advertising. When consumption does not re- veal product quality …, price is higher and advertising is lower than they would be if product quality is observable. Price rises and advertising … advertising is lower than they would be if prod- uct quality is observable. Price declines as the fraction of aware consumers …