with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers … has direct and negative relationship on attitude towards brand, online advertisement and the publisher’s website. Results …

We analyzed the market for indivisible, pure status goods. Firms produce and sell different brands of pure status goods … brands. Under constant tax rates, a monopoly sells different brands to social classes of equal measure, while in contestable …, while a monopoly faces an adequate flat tax rate to all brands. In contrast with extant literature, subsidies may be …

We show how increased competition in a media market may have implications for the competition between firms that are … advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising … advertising affects the demand for the advertised products …

centre of a Hotelling line. Finally, we provide three applications of our results to monopoly advertising under a uniform …

are present, we find a positive, statistically significant impact of brand ads of 1-4%, with larger brands having a … focal brand's clicks and raise its costs by shifting traffic to the paid link. Finally, for a set of brands that face … competition on their brand search but choose not to advertise, competitors “steal” 18-42% of clicks, suggesting a strong causal …

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

variables with the potential to modify effect. Study 2 analyzes the brand and charisma effects, Study 3 analyzes the congruence …

.e. attractiveness, credibility and product match-up), perceived quality and brand loyalty on consumer purchase intentions. This study … also examines the mediating role of perceived quality in brand loyalty and purchase intentions. A total of 800 … purchase intentions. Brand loyalty and perceived quality also promote purchase intentions. Moreover, perceived quality affects …