-level advertising on the dynamics of intrinsic brand preferences. Hence, the proposed model accounts for the effects of brand … brands in this category and find that these brands can increase their profitability by increasing their advertising … offered by a brand as well as the influence of the dynamics in its intrinsic preference on that brand's performance. In order …

purchase intentions on local brand beauty products in Indonesia with brand image as a mediating variable ….Finding - The study findings show that beauty vlogger content influence brand image but does not influence the purchase intentions … on local brand beauty products in Indonesia. Brand image is a mediating variable between beauty vlogger content and …

customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … responses were collected. The participants were asked to evaluate their satisfaction and eWOM based on 6 items and their brand …

Purpose: The achievement of a requisite return on investment (ROI) from a brand's investment in sponsorships of sport … the impact of second screen use during sport broadcast consumption on important marketing outcomes (i.e., brand awareness … and the perceived value and intrusiveness of sponsor brand integration), and whether effectiveness is dependent on the …

, but there is a lack of studies linking this concept with brand-related effects. The aim of this paper is to explore and … explain the possible relationships between various brand narratives based on the changing meaning of retirement and brand … impact of brand narrative on brand associations. Data were collected using an online survey from a random group of 432 …

its effects on customer perceptions regarding luxury brands and brand extensions and consequences on buying intention and …This research was carried out from the perspective of downward price-based brand extensions with the aim to discover … luxury brand loyalty. The conceptual framework is based on both previous qualitative and quantitative research. A five …

Recently academics outlined the importance of brand relationships and brand experiences as building blocks of brand … tools mentioned for strengthening brand relationships and enhancing brand experiences by academics. Therefore the paper … analyses the understanding of brand identity building blocks by brand experts and their usage of new marketing communication …

colors in a logo. This is one of the first research that examined the effect of logo color on brand recognition and has …

Aid Retail Companies.Methodology/Technique - The individual dimensions of Kapferer's brand identity prism were analyzed …, should focus on branding due to increasing competition to remain competitive in the market.Novelty - This paper deals with … the practical implementation of Kapferer's brand identity prism in the context of Hearing Healthcare. It offers Hearing …