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Online display advertising for CPG brands : (when) does it work?

Ewijk, Bernadette J. van; Stubbe, Astrid; Gijsbrechts, Els - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 271-289

Persistent link: https://www.econbiz.de/10012591030

The Role of National Culture in Advertising’S Sensitivity to Business Cycles : An Investigation Across All Continents

Deleersnyder, Barbara - 2012

Cutting advertising budgets has traditionally been a popular reaction by companies around the globe when faced with a slacking economy. Still, anecdotal evidence suggests the presence of considerable cross-country variability in the cyclical sensitivity of advertising expenditures. We conduct a...

Persistent link: https://www.econbiz.de/10012755250

When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics

Bombaij, Nick J. F.; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 175-195

Persistent link: https://www.econbiz.de/10012288658

Using technology to bring online convenience to offline shopping

Dekimpe, Marnik G.; Geyskens, Inge; Gielens, Katrijn - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 25-29

Persistent link: https://www.econbiz.de/10012229440

Designing successful temporary loyalty programs : an exploratory study on retailer and country differences

Bombaij, Nick J. F.; Gelper, Sarah; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1275-1295

Persistent link: https://www.econbiz.de/10013471090

Retailing in times of soaring inflation : what we know, what we don't know, and a research agenda

Dekimpe, Marnik G.; Heerde, Harald J. van - In: Journal of retailing 99 (2023) 3, pp. 322-336

Persistent link: https://www.econbiz.de/10014461655

Household and retail panel data in retailing research : time for a renaissance?

Heerde, Harald J. van; Dekimpe, Marnik G. - In: Journal of retailing 100 (2024) 1, pp. 104-113

Persistent link: https://www.econbiz.de/10014527097

Learning from data : an empirics-first approach to relevant knowledge generation

Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; … - In: Journal of marketing 87 (2023) 3, pp. 319-336

Persistent link: https://www.econbiz.de/10014245094

The future of private-label markets : a global convergence approach

Gielens, Katrijn; Dekimpe, Marnik G.; Mukherjee, Anirban; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 248-267

Persistent link: https://www.econbiz.de/10014281929

Do consumers benefit from national-brand listings by hard discounters?

Geyskens, Inge; Deleersnyder, Barbara; Dekimpe, Marnik G.; … - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 97-118

Persistent link: https://www.econbiz.de/10015047056